Brand strategy for technology businesses

Be the brand everyone talks about.

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How does brand strategy help you?

customer persona development

Learn more about your customers

customer loyalty branding

Increase the loyalty of your customers

brand messaging development

Create a clearer message for customers

Is your brand memorable?

Getting a clear message can be hard

We all know our business and what we do, but communicating that effectively to our audience is hard. There are no set guidelines, every business is different and your audience are all at different stages in the sales cycle. A little work on your brand can easily clear this up though.

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And keeping that consistent... even harder

So even if you know what you want to be saying to your audience, or more importantly, what they want to hear. Keeping that consistent everywhere and in everything you can do is hard without a plan and guides to reference against.

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Then communicating that to your audience... don't even go there

Truly knowing your audience and what they want to hear is one of the hardest parts in building a successful brand. They are all at different stages in the sales cycle, they are all looking to solve different challenges, so you need to know them inside out to get your message across.

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A simple way to help any business understand, prioritise, and focus on a clear vision and plan

The Brandverse framework has been created to give branding projects a clear structure as well as simplifying on-going brand building. It helps us all understand our audiences, what their needs and challenges are and how we as companies address them and help them.

Work together
Build amazing brands
Clarity and focus

3 steps for a stronger brand.

Discovery
Going in depth about your company
Research
Researching customers and competitors
Execution
Bringing it all together
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At this stage I run a workshop with you and your team in which we go through some exercises that will help us define your business and goals, messaging, personality, audience and generally just gives clarity. This workshop will be at least 4 hours but can go across days depending on the size of your business.
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I now go away and conduct research into your competitors and defined audience to learn more about the ways we need to communicate with them. You then receive a presentation on all of the data and insights uncovered.
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Finally, we execute on everything learnt and build your full strategy and undertake any content, copy and design needed to elevate your brand.

Build a brand with personality!

This download is full of personality to get your creative juices flowing and to help you build a brand that can connect with customers on an emotional level.
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RPG brand building
Create a brand that connects with customers emotionally
Create a clearer messaging platform
Develop a well-rounded brand
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“What you get by achieving your goals is not as important as what you become by achieving your goals."

Annabelle Porter,
Customer Service Officer

“What you get by achieving your goals is not as important as what you become by achieving your goals."

Annabelle Porter,
Customer Service Officer

“What you get by achieving your goals is not as important as what you become by achieving your goals."

Annabelle Porter,
Customer Service Officer

What you get

I run workshops with you and your team to gain clarity on your business and it's objectives for the website or product.

Start your project
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Workshop

I run workshops with you and your team to gain clarity on your business and it's objectives for the website or product.

brand strategy research

Research PDF

You receive a full PDF and presentation with all of the user research.

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Brand strategy

You get a full strategy and action plan to execute on continually to make sure your brand is being built consistently.

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Identity design

Finally you get a full brand and identity design to complete your new messaging platform. This also comes with a brand guidelines PDF.

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Action plan

You get a full strategy and action plan to execute on to make your brand more consistent and memorable in the short and long term.

Brand audit
Perfect for understanding where to go next with your brand.
One-off
£5000
Competitor research
Customer research
Messaging review
Audit PDF
Action plan
Brand strategy
Perfect for gaining clarity and understanding your brand.
One-off
£8000
Strategy workshop
Narrative mapping
Competitor and customer research
Positioning and messaging
Audit PDF
Brand strategy document
Action plan
Brand launch
Perfect for launching new brands and redefining old ones.
One-off
£12000
Everything from brand strategy +
Brand design and guidelines
Content strategy with action plan for pre-launch, launch and post-launch
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